Work Sucks Branding & Apparel

Description: Full branding and launch campaign for a new streetwear brand in Melbourne. Launch campaign includes three pieces of apparel with designs associated to three avenues or lines that the brand could build from further. Work Sucks mission is to provide loose relaxed fit clothing with real designers providing graphics.

Key Objectives: Provide full branding and assets for launch. Launch campaign with apparel and social media campaigning planned out for a brand/product launch late 2021.